Design elements: Getting it ‘just right’

Paola Campanelli

Traditional Chinese Medicine Practitioner based in Germany.

Design for business cards, Signage and Appointment cards.

I was introduced to Paola by a friend, and we have been communicating via email and social apps to achieve the look she wanted for her Traditional Chinese medicine practice in Germany. It has been a pleasure working with her as we discovered the right look for her cards and signage together.


Paola’s experience:

“Before a friend put me in touch with Roma, I had tried to design my own business cards. I am so glad I did not go with those attempts! I really valued Roma’s creativity and how she could transform the simple piece of calligraphy I provided into a beautiful, layered design. The first drafts resonated with me straight away. The process that followed, that of finalising all the details, took various emails back and forth between us; during this time I appreciated Roma’s patience and commitment to getting it ‘just right’. As well as business cards, Roma designed matching appointment cards and a practice sign.”